The Net + Chicago Sky

block the negativity / post up positivity

Starting in 2022, the WNBA’S Chicago Sky spearheaded a mental health initiative called The Net, to create a safe space for female athletes. With WNBA viewership on the rise—and online hate following—we leveled up with Block The Negativity / Post Up Positivity.

This campaign features an AI-powered tool that blocks hate speech on players’ social feeds in real time, making room to post up positivity and protect players' mental health.